Tactical Marketing
This is the execution of your strategic marketing message.
It focuses on lead generation, developing marketing tools, implementing follow up systems, and
placing media.
Many businesses start with tactical marketing, spend lots of money, and then wonder why their
marketing didn't work.
Begin with strategic marketing - know what you are going to say, how you are going to say it, and
who you are saying it to - then implement the tactical side. This approach makes tactical marketing
easier and yields much better results.
It focuses on lead generation, developing marketing tools, implementing follow up systems, and
placing media.
Many businesses start with tactical marketing, spend lots of money, and then wonder why their
marketing didn't work.
Begin with strategic marketing - know what you are going to say, how you are going to say it, and
who you are saying it to - then implement the tactical side. This approach makes tactical marketing
easier and yields much better results.
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