Strategic Marketing
There are three components to Strategic Marketing:
1. What you say
2. How you say it
3. Who you say it to
Bottom line - it's the content of your marketing message.
Most people fail to realize that strategic marketing is almost always more important that the marketing
medium Where you say it.
What you say - identify the major points that make a difference to your target market and address them.
If you address these hot buttons and differentiate yourself from all of your competitors, you become
the obvious choice to do business with.
How you say it - does your message grab the attention of your target market, pull them into the ad, and
keep them interested?
Who you say it to - understanding your target market and properly profiling that market to ensure you
reach it with your marketing message can make all the difference between the success and failure of a
campaign.
1. What you say
2. How you say it
3. Who you say it to
Bottom line - it's the content of your marketing message.
Most people fail to realize that strategic marketing is almost always more important that the marketing
medium Where you say it.
What you say - identify the major points that make a difference to your target market and address them.
If you address these hot buttons and differentiate yourself from all of your competitors, you become
the obvious choice to do business with.
How you say it - does your message grab the attention of your target market, pull them into the ad, and
keep them interested?
Who you say it to - understanding your target market and properly profiling that market to ensure you
reach it with your marketing message can make all the difference between the success and failure of a
campaign.
 |
| |
 |
| |
 |
| |
 |
| |
 |
| |
 |
| |
 |
| |
 |
| |
 |
